Myntra, an e-commerce start-up founded in a three-bedroom apartment in south Bangalore in February 2007 by three IIT alumni Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena , has been hitting the high note since undergoing a strategic makeover two years ago, attracting 25.000 customers to its site daily, and $20 million in venture capital funding. The firm, which started with personalised merchandising solutions to companies, realised that its business was fragile, with wafer-thin margins and large volumes, and re-invented itself as an online apparel merchandiser.

Myntra has 30 brands in its kitty which includes Puma ,Nike ,Maxima,Arrows, Lee cooper, DKNY, Levis etc and its expecting to have 100 more brands where its target is to reach 250 brands. Its slowly moving into fashion and lifestyle segments and it focus on quality along with discounts . It has segments like men , women and kids where each one is given attention it requires registration it has facility of 24 hours dispatch which is plus point to it and other features as cash on delivery ,free shipping ,100% original products it has style blog named stylemynt which provides style guide for men , women and trends sounds attractive .will the new fashion & lifestyle idea of myntra along with old features help myntra to continue success in coming years!!!!!